Our beef comes from humanely raised, grass-fed cattle that are never administered antibiotics or hormones, as nature intended. Good for the cattle, the land and your pet.
Our freeze-dried raw dog food and treats are passionately prepared using humanely raised and human-grade, antibiotic-free and steroid-free meats, poultry, certified organic produce, certified organic minerals and natural vitamins in a USDA inspected pet food production facility.
- Grass-fed beef, farm-raised in the USA
- 95% beef, 5% organic produce, bone-free formula
- No fillers like grain, corn, wheat, soy or potato
- No artificial preservatives, flavors or sugar
Freeze dried dog food is actually made from fresh foods with nearly all of the water content removed through a special process. The result is a light and dry product that is packaged in air tight containers for future use. Freeze dried dog rations remain viable for years as long the packaging is not damaged or opened.
This is because all micro-organisms need water to survive, so the spoilage process goes into suspended animation. When you’re ready to feed your pet, all you have to do is open the package, add a little water to reconstitute the food and Fido’s dinner is ready to be served.
Purpose Beef & Veggie is formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for All Life Stages
14 oz / 397g
Can I switch straight away?
Yes, your lucky dog will be grateful if you switch when you can. We recommend switching over the course of a few days and phasing them onto the new Food. Our recipes are super digestible and transition period minimises the chance of any stomach upsets as they adjust to a new nutritious diet.
Beef, beef heart, beef liver, organic broccoli, organic squash, organic carrots, organic blueberry, organic apples, organic apple cider vinegar, organic coconut oil, potassium chloride, dried kelp, sodium chloride, zinc proteinate, iron proteinate, vitamin e supplement, niacin supplement, copper proteinate, manganese proteinate, thiamine mononitrate, d-calcium pantothenate, sodium selenite, riboflavin supplement, biotin, pyridoxine hydrochloride, vitamin b12 supplement, folic acid, vitamin d3 supplement.
2 – 5 lb. : 1/2 – 1 patties a day.
6 – 12 lb. : 1 – 2 patties a day
13 – 25 lb. : 2 – 4 patties a day
26 – 40 lb. : 4 – 6 patties a day
Feeding solely freeze-dried food to pets over 40 lb. can be expensive. That's why we suggest using our products as a topper or mixer with kibble if your dog is over 40 lb. This will dramatically increase the nutrition of the meal. We suggest 2-3 patties a day as a topper or mixer for dogs over 40 lb.
Complete diet for adult dogs over 40 lb. please refer to the below guidelines. Puppies may require up to 10% of body weight.
1.5% to lose weight
2% to maintain current weight
2.5% – 3% slight weight gain
– Start with 2% of your dog’s ideal, adult body weight and adjust as necessary depending on weight gain or loss
– Use your dog’s ideal or target weight if your dog is over or underweight
– Food can be fed in one meal once a day or split into two meals twice a day. Splitting recommended.
Country of origin:
Food is made in USA from locally sourced products.
Purpose Pet Food - Feed Good Feel Good
Products have a shelf-life of 18 to 24 months. The bags comes with a zipper, so you can seal the bag after each use. Keeping the products in a dark, dry place will help to keep the freshness.
At Happy Town Pets - we know your pets are hungry and want their treats, chews, food and products as soon as possible.
We aim to delivery as quick as possible so that your pet remains happy.
Local Shipping in Singapore
Free shipping on all orders over $35 or a flat fee of $4 for all other orders.
Your orders usually take between 1 - 3 days from order date.
- International orders are delivered via our logistics partners and may take between 5 and 15 working days. Please allow up to 31 working days depending on the country.
- For international orders, you may incur duties or tax on your order. We are not responsible for those fees and these will be payable by you.
- Delivery internationally starts at $3.
All deliveries are Carbon Neutral and to track deliveries click here.
Great Taste Guarantee
Here at Happy Town Pets, we want to make you 100% comfortable in buying our food & treats. If your dog doesn't enjoy our delicious chews, treats or food, simply contact us within 30 days from receiving your order to let us know.
We will gladly refund or exchange the product for you.
Go ahead and try our eco-friendly, healthy range of food, treats & chews risk free.
Terms & Conditions
- Contact us within 30 days of purchase of any food, treat or chew.
- Products are to be returned to Happy Town Pets - upon receipt, a full refund will be provided.
- Food / treats / chews products - must be no more than 10 used. (90% remaining)
To qualify, contact us with the Happy Town Pets invoice date on email@example.com
Get the best price for your Pet needs.
eco-friendly, healthy and planet safe
Happy Town Pets wants you and your Pet to be healthy and happy. We offer the best quality Pet products for your dog or cat. And we will also match price - so you don't have to pay more for the best quality products.
To qualify for a Price Guarantee:
- Must be available on Happy Town Pets.
- We will compare on non-discounted, non-promotional and non-special prices products, or clearance lines.
- We will match the price of an identical product of the same brand, size, model, color, version and quantity.
Send the link or image to Happy Town Pets to validate.
We will either provide you a voucher if you have already bought the products or we can send you a link at the lower price so you can purchase straight away.
To receive your Price Guarantee either email us on Support@happytownpets.com or Chat with us.
Price Guarantee Terms And Conditions
- Products must be identical, in stock, non-discounted and from another online platform or retailer.
- The price match guarantee is available to everyone until the prices on our website have been changed.
- The discount for the price difference will be sent as a gift card or credit if the purchase has been made already
- The product must be purchased from Happy Town Pets to be eligible for the price guarantee.
- Price match guarantee is only available for identical products available on www.happytownpets.com in terms of quantity, model, size, and brand
- Happy Town Pets reserves the right to refuse the guarantee if the claim is not within the terms & conditions or cannot be verified.
- The price match guarantee is only applicable for non-discounted, non-promotional and non-special prices (only regular prices) of pet retailers located in Singapore.
- We will not match marketplaces.
- We reserve the right to change policy at any time
- We reserve the right to refuse any claims, that are dubious or suspicious.