Who We Are?

As fellow pet owners, the wellbeing and happiness of our pets are our priorities.

All products are ranged with this in mind. We also care about our planet and its future. We ensure all our range is eco friendly; from recyclable packaging to carbon offset freight. We want our pets to enjoy the planet as much as we do.


  • We love what we do.
  • 100% money back guarantee on any product.
  • Excellence in service.
  • Environment in mind - Happy Planet.
  • Carefully curated range to cover all your dog's and cat's needs and health.
  • We don't compromise our range for profits.
  • Charity - we donate 1% of all revenue to local & international causes.
  • Hand select products to meet our ethos

Each product are hand selected to meet our ethos on pet safety and care. Products must also be planet friendly.

Our Mission

To provide high quality, healthy, eco friendly pet food, treats & products for a healthier, happier pet & planet.

  Our range is small, but our impact is large.

We don't compromise range or products for profits.

We believe in Quality loyalty, not brand loyalty

Our Ethos

  • Be kind.
  • 100% Cruelty-free always.
  • Be kind to the planet, tread softly.
  • Recyclable packaging.
  • Carbon offset freight.
  • Make ethical decisions on our products & suppliers.
  • WOW our customers, and their pets.
  • Transparency on our products - so you know what your buying and using.
  • Charity - providing help to planet and dog causes, locally and internationally.
  • Food is sourced form US, Australia & Europe only

Our People

  • We believe inclusion and diversity are key to everyday living.
  • We support the rights of people everywhere.

Our Impact

Environmentally friendly products all ranged from suppliers that meet our ethos.  

All packaging is environmentally friendly and either recycled or made from recyclable product.

Freight is carbon neutral.



Brand Ambassador

Wheaten Border Collie

12 year old Female (but she looks 3)


Brand Ambassador

Border Collie

11 year old Male

Mojo is Stella's younger brother.



A Singapore rescue dog.

Love tasting all the new products.

Friends of Team

Advisers, tasters

Contact us to become a tester or Ambassador.

Australian sourced meats

Our chews & treats are all sourced form Australia form the finest ingredient. No additives and free form chemicals or preservatives

100% Natural Product

All our products are natural, using all natural ingredient. Whether its a natural rubber toy, or a single ingredient chew - there is no addtional nasties to harm you, your pet or our planten.

Money back Guarantee

If your not satisfied, or your pet is not happy, return for a full refund.

Quick Delivery

Free delivery for all orders over $50. Our freight is carbon neutral, so you can breathe easy.